Head of paid acquisition


  • £45,000 to £60,000 a year depending on experience

The role:

As a key leader within the Marketing team, reporting into the Head of Marketing, the Head of Paid Acquisition will:

  • Set targets and KPIs to maximise profitable paid customer acquisition to fuel the growth of Snaptrip and all sister sites

  • Work with the Head of Marketing to deploy a seven figure digital marketing budget

  • Manage, optimise and grow existing paid acquisition campaigns across Google, Bing and Facebook - ensuring that CPAs are managed to ensure growth and profitability

  • Work with the rest of the Marketing team to identify key areas of digital paid acquisition growth - testing new channels on a monthly basis, expanding on areas of opportunity and ultimately creating new channels of growth, no channel should be left unturned

  • Be responsible for senior management reporting on paid acquisition performance across Snaptrip and all sister sites and each acquisition channel

  • Working with our Data Scientist to develop a full picture of all paid customer acquisition, not just CPA per bookings but understand where paid acquisition fits as part of driving acquisition, activation and retention across the pirate metric framework

  • As part of the above working with our Data Scientist to ensure that the effectiveness digital campaigns are measured correctly

  • Work with Product and Data on innovation in marketing tech and data ops solutions, including attribution, digital journey analytics and lead generation

  • Ultimately look to grow and manage a team of acquisition managers ensuring best practice

  • Manage relationships with all key media suppliers

The person:

We’re looking for somebody with a passion for consumer start-ups and data driven digital marketing with:

  • 5 years+ of experience running large scale paid search campaigns across Google and Bing Ads as a PPC manager or similar

  • 3 years+ experience of running campaigns on Facebook and Instagram

  • Experience of having tested campaigns on other digital platforms such as YouTube, Pinterest and Twitter

  • Experience of creating and executing computer scripts across Google Ads

  • Experience implementing tracking (Google Tag Manager), Google Analytics set-up, and offline event tracking, to create custom audiences and accurately measure results

  • A comprehensive understanding of Google Analytics to be able to understand the complete customer journey not just last or first click attribution

  • A passionate data driven marketer with proven track record of delivering growth through data-driven acquisition channels. We have a Data Scientist to help you but you’ll have to love looking at the numbers as much as he does

  • A commercial brain. You’ll be able to easily identify commercial opportunities for growth across all paid acquisition channels and just as quickly identify which channels are for the scrap heap or aren’t worth the effort

  • A user centric brain. You’re not just responsible for delivering traffic to our site but also for how well the traffic converts. You’ll work with our product team to ensure a seamless customer journey

  • A desire to be hands-on (at least to start with) and manage / help manage campaigns in-house yourself

  • Though you won't have to manage anybody initially, we will eventually be looking for you to build a team so you will need 1 years management experience

  • An ability to communicate clearly and collaborate as part of a small startup team

  • A drive and desire to get stuck in and be self-starting

  • The usual stuff like being able to use Office and write an email clearly without mixing up ‘they’re’ and ‘their’

  • A degree in Mathematical or other scientific / stats based disciplines

Why the Rest Easy Group?

  • Competitive salary

  • 25 days paid holiday

  • Shiny new Macbook

  • Stylish central London office near the Thames

  • Be part of a dynamic and fun team who move technological mountains incredibly quickly

  • Free beer and fresh coffee on tap

  • Arcade machine... STREET FIGHTER!

  • Flexible hours

  • Discounts off any Snaptrip!

I love working at Snaptrip. We’re trying to achieve some amazing things but the company believes in a great work / life balance.
— Sean Thompson, Marketing